Acceptance of BYOD Strategies Across A Wide Variety Of Companies In 2014
What significant changes did enterprise mobility sector witness in 2013? What did these changes mean to vendors and customers?
1. Acceptance of BYOD strategies across a wide variety of companies and industries
2. Implementation of corporate security strategies, policies, and EMM (enterprise mobility management) to accommodate BYOD
3. Growing awareness of "responsive design" for mobilizing publishing activities; the jury is still out for defining how best to mobilize interactive enterprise applications
4. Wider and quick adoption of tablets in the enterprise
5. Speed of development and deployment – cloud-based solutions
6. The decline of BlackBerry in the enterprise
7. Graying lines between consumer and employee facing apps
What are some of the changes you had anticipated would happen in 2013, but did not happen?
1. Excitement around Microsoft Surface tablet
2. Office apps running on iOS & Android platforms
3. By now I thought Microsoft would have established a beachhead around enterprise mobility. There's nothing in the SharePoint story or with collaboration messaging. It's hard to believe that Microsoft is going to cede leadership in the conversation around enterprise mobility to others --but that's what happened in 2013. Frankly, I don't expect any change until 2015 -- after Ballmer's replacement has run through a full planning cycle and even then it's hard to predict where the company will go.
How will you comment on the statement "Enterprise mobility as a standard operating procedure in 2014"?
1. With the consumerization of enterprise IT, digitally savvy workers are going to expect the same experiences in the workplace as they find with consumer-oriented apps.
2. Many enterprises will standardize key tasks of field operations using tablet-based apps.
3. Mobile app development will become a core competency of enterprise IT groups, fueled by the ready availability of cloud-based application development services
Can you paint us the picture of how the landscape for enterprise mobility sector will change in 2014? What are some of the broader trends you are closely watching?
1. Experience, experience, experience – employee facing apps will be as user-friendly and intuitive as consumer apps
2. Multi-channel will become more of a reality with a layer of M2M (Internet of Things) added to the mix.
3. Smart mobile apps that are able to deliver on the moments of engagement, due to the added intelligence of a "context layer" being introduced into the enterprise application infrastructure
4. Interconnected experiences that shift gracefully between one device and another. (For instance, as a banker walks into her office talking to a client on her mobile phone, the business documents & transaction histories they are discussing automatically appears on her large screen desktop device.)
5. HTML5 powered apps become main stream once an underlying enterprise app infrastructure is in place. (Again, the importance of the "context layer")
How will customer spends change in 2014 for enterprise mobility sector? What makes you think customers will be buying more/ less?
1. More spending on company-owned tablets to support business operations which will drive out all traces of "paper based processes," -- and which in turn will reduce costs and mitigate risks
2. With the spread of the "internet of things" from all kinds of sensor data, mobile devices become important collection points for interacting with enterprise apps.
3. More demonstrated ROI and proven apps will help drive the “sheep mentality” and companies that want me-too solutions.
What's in store for your company in 2014?
1. Broader expansion and growth in markets outside of North America in particular Latin America (Brazil, Mexico, Peru), Europe and Asia-Pacific.
2. Continued double digit growth in terms of company size and revenue.
3. Growing our partner ecosystem to include OEMs, system integrators and professional services.